[About]

I'm Vittoria Anastasia Valentini, a Product Designer based in Berlin.


I design for complexity — enterprise platforms, automation systems, technical users. The kind of work where getting the structure right matters infinitely more than making it look nice.


My path here is unconventional. I studied digital arts in Italy from 2005 to 2010 — part of the first generation experimenting with graphics and video for what would become social media. Then I spent twelve years in commercial roles across Europe, working from Account Manager to Sales Director and Country Manager.


In 2022 I returned to design, this time with a business and commercial instinct most designers never build. Since then: enterprise UX, a venture build at Founders Factory, and founding INTAR Automations — an AI agency I built and sold in October 2025.


I bring something to design that can't be taught in a bootcamp — I understand how businesses work, how decisions get made, and what it actually takes to ship something that sticks.

[Experience]

Heretto

Head of Design

May 2022- Current

Rochester, NY, US, Remote

Lead designer for enterprise clients including Splunk, BlackBerry, IDEXX, Coupa and Lookout

End-to-end UX ownership; IA, design systems, stakeholder alignment

Ongoing design partnership spanning 3+ years across multiple product cycles

Heretto

Head of Design

May 2022- Current

Rochester, NY, US, Remote

Lead designer for enterprise clients including Splunk, BlackBerry, IDEXX, Coupa and Lookout

End-to-end UX ownership; IA, design systems, stakeholder alignment

Ongoing design partnership spanning 3+ years across multiple product cycles

INTAR
INTAR

Founder

Aug 2023- Oct 2025

Berlin, Germany

Founders Factory
Founders Factory

Venture Builder

Jun 2024- Feb 2025

Milan, Italy

Magaloop
Magaloop

UI Designer

Sep 2022- May 2023

Berlin, Germany

Want to hear my full career path from 2013 onward?

Graduated in Digital arts in 2010, then worked in Sales & Business Development across Europe …..

Want to hear my full career path from 2013 onward?

Graduated in Digital arts in 2010, then worked in Sales & Business Development across Europe …..

[My tech stack]

Figma

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Adobe XD

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Framer

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Lovable

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V0

Webflow

Slack

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Firebase

Anthropic

Notion

Github

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OpenAI

[What Can I Do]

UI/UX Design

From information architecture to high-fidelity interfaces — designing complex enterprise systems that technical users can navigate with confidence.

Venture Building

Taking products from zero to one — market validation, product strategy, MVP design and build, founder recruitment and handoff.

AI & Low-code/No-code Development

I work across the full AI and no-code stack — and when a tool is new, I research, learn, and apply it fast. I don't wait for the manual. I figure it out and ship.

AI & Low-code/No-code

I work across the full AI and no-code stack — and when a tool is new, I research, learn, and apply it fast. I don't wait for the manual. I figure it out and ship.

[Fun Facts]

Favorite Book

Shantaram

Gregory David Roberts

Favorite Book

Circe

Madeline Miller

sliced pizza on white ceramic plate

Favorite Food

Pizza

Diavola

Favorite Place on Hearth

Greece

Cyclades

person riding airplane photography

Activity - Hobby

Travelling, Yoga, Kooking

Love to go by Train

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