[Case 02]
35% Increase in Real Estate Property Visits
Prop-Tech
Founded, designed, and built an AI-powered platform that transforms how Italian real estate agencies market properties—automating listings, publishing, and lead management to save 40+ hours per month.
[Industry]
Prop-Tech
[My Role]
Founder, Product Designer, Developer
[Platforms]
Framer, Firebase, AI Integration
[Timeline]
August 2025
Concept to MVP Launch
150+ agencies signed up during pre-launch phase.
40+ hours saved per month on repetitive marketing tasks reported by agencies.
35% increase in property visits from AI-optimized ad copy, validated through early case studies.
[The Challenge]
Real Estate Marketing is Broken
Italian real estate agents spend countless hours on repetitive marketing tasks: writing property descriptions, formatting ads for multiple portals (Immobiliare.it, Casa.it, Idealista), posting on social media, and manually managing leads. This time-consuming process leads to inconsistent quality, missed opportunities, and burnout.
I saw an opportunity to apply AI automation to solve these pain points—enabling agents to focus on what they do best: closing deals. The vision: create a "full AI marketing office" that handles everything from listing creation to lead qualification.
[The Solution]
Three-Step Automation Workflow
I designed Realia around a simple, powerful workflow: Upload property once → Publish everywhere instantly → Let AI manage and convert leads. By training AI models on thousands of high-performing property ads, the platform generates SEO-optimized descriptions tailored for each portal and social channel.
The mobile-first interface allows agents to create complete listings in seconds, export to major Italian portals with one click, and manage leads through WhatsApp Business integration—all from a centralized dashboard.
[Key Decisions]
[01] User Research & Validation
Conducted interviews with real estate professionals to validate pain points and workflow needs
Identified 3 core automation opportunities: listing creation, multi-platform publishing, and lead mgmt
Prioritized features that deliver immediate wins while building toward advanced automation
[02] Design for Simplicity
Built mobile-first property entry form that generates multiple ad formats automatically
Created centralized dashboard with listings, lead tracking, and appointment management
Designed public-facing marketing site that clearly explains benefits, features, and pricing
[03] AI & Automation Integration
Trained AI models to write SEO-optimized property descriptions for Italian market
Developed export formats for major portals (Immobiliare.it, Idealista) with one-click publishing
Integrated WhatsApp Business API for 24/7 lead qualification and appointment booking
[04] Launch Strategy & Trust
Created Founding Member program with lifetime pricing to incentivize early adoption
Enabled full editing of AI-generated content to build trust and maintain control
Focused on delivering high-impact features first while promoting portal automation as "coming soon"
[Key Learnings]
Simplification is key
Users value a quick and easy process, especially on mobile.
Iterative testing pays off
Regular testing uncovered hidden issues and ensured the design met user needs.
Details matter
Small improvements, like error validation and mobile optimization, had a significant impact.
[Outcome]
Real Results, Real Adoption
Realia launched with 150+ agencies signing up during the pre-launch phase—validation that the problem was real and the solution resonated. Early adopters report saving 40+ hours per month on repetitive marketing tasks, with case studies showing a 35% increase in property visits from AI-optimized ad copy.
Beyond the metrics, the platform established a scalable foundation for future automation features, including full portal publishing API integration and advanced lead scoring. By combining automation, AI, and human oversight, Realia allows real estate professionals to focus on closing deals instead of formatting spreadsheets.
Want to hear the full story?
I can walk you through the research process, stakeholder decisions, and design trade-offs in detail during a conversation.